Google Adwords Management

Getting your web site noticed can be very difficult. Here at Inspired IT Solutions we use a combination of things to get your site noticed by Google. Among our tools we use: -

 

• Google Adwords
• Google Analytics
• Google Webmaster Tools - including “site maps”
• Website keywords and descriptions (Meta tags)

 

Google Adwords

Google Adwords is the best way to ensure your new or existing web site is shown to a potential customer. By creating an advertising account with Google you advert can be shown in the sponsored links on the search site. We will create the account using “Keywords” and creating the Adverts themselves. This enables us to control who sees the advert. We do not want the advert to be shown to just anyone, we streamline the account so it is only shown to those that would be interested in the product or site.

 

Here at Inspired IT Solutions we will create and manage a Google Adwords account for you. Working within any budget you set, making sure costs never spiral out of control. We can even go as far as choosing the time of day your adverts are shown on Google. What does have to be considered is your product, if there is a lot of competition for your particular business then it will cost more to ensure your adverts are shown on the first page.

 

Google Analytics

 

We can insert a special code supplied by Google into your web site pages that allows a full indexing and tracking service. This is a free service from Google. Google Analytics gives detailed data that tracks and monitors all activity within the web site such as which pages are visited and for how long and keyword performance.

You can generate reports from the Google Analytics web site that show just how your advertising campaign is performing, what works best and what needs to be improved.

 

Google webmaster Tools

 

Webmaster Tools lets us view your web site from a functional and maintenance point of view. It allows us to see what your web site is doing. Google run tracking programs that check everything about a web site and then we can view the data and make sure that everything is running as smoothly as possible, and that all the links and dynamic content of your page is displayed correctly.

 

It is important that the search engines know how your web site is put together. For this we use a “site map” this simply tells the search engine what pages you have and how you navigate around the site. By including this data you will get a better result in the natural listings of the search engine. At Inspired IT Solutions we hide the site map in the code of the web site, it is fully available to all the search engines but it is not an eyesore on your web site.

 

Keywords and Descriptions

 

Within the code of a web site there is a lot of data that you don’t see. This is put there for the search engines and such to gather data about your web site. Some of that data takes the form of “Meta tags.” We can create a meta description of your site so that a search engine will categorise your site properly. Then we create the keywords, these are words that people are likely to search for to find your product, either individually or in combinations.

For more information on Google AdWords contact us at: - Adwords@inspireditsolutions.co.uk